“Organic search is the indisputable leader in driving traffic that will convert to a website. Yet, it remains among of the lowest funding priorities when it comes to the website or marketing budget.”
This is a familiar complaint from search marketers: why does paid search get so much more funding, when organic search gets almost all the clicks, converts twice as well, and once site authority is achieved, top rankings tend to remain for years?
If you’re selling SEO into the C-suite, there are many more tools and facts in the source article from Search Engine Watch, reporting on Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the Boardroom: Tangible Search Metrics session at SES New York. The session emphasized the importance of executive buy-in when it comes to investing in organic search, and a wealth of tips on how to go about winning it.
