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Lots of Facebook News for B2B Marketers
Just when you thought you were through with your company Facebook page…the Social Media Examiner reports 7 big new changes you need to know. At least the designers will be happy to have some more real...
View ArticleReview Site Secrets – Don’t Get Started Without Them!
Everyone knows reviews are a big deal for businesses, whether they’re huge online retailers or the little restaurant down the street. Whether you love them or hate them, they’re something marketers...
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Publishers’ Apps Are DOA: Why Publishers Don’t Like Apps
If, like me, you’ve got old school media experience, this article from TechnologyReview.com explains the false start and abrupt stop we’ve seen in mobile apps for print publications. It’s very simple:...
View ArticleEffective Social Media for B2B Marketers
Clients often ask about social media marketing, and the smart clients ask before they hire their very own millennial to be the designated tweeter. For B2B clients, especially tech marketers, it’s...
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How To Vote MULTIPLE Times in The IMPORTANT Contest
A friend of mine, Joshua Bingaman, is a gifted entrepreneur and raconteur, acknowledged as the supreme people connector in the vibrant Austin East side business world. Open, honest, friendly,...
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Question: How many ways can you search for track hurdles?
Sometimes a client teaches us something new, and sometimes we do the teaching. In this case, we both learned a lot about the reality of long-tail search from Google Analytics. The owner of our...
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An Early SEO Christmas: 94% Click on Organic Results
Well, thanks to the elves at SEOmoz for sharing these Christmas goodies. While we B2B SEO folks tend to be cynical Scrooges about the allure of infographics (can you imagine seeing this on your...
View ArticleMad Men and Social Media Battle It Out
In this corner, traditional creative approaches to advertising. In the other corner, the numbers guys and their manager Big Daddy Data. We have only seen the first round, but the results are...
View ArticleInc. 500: LinkedIn Replaces Facebook as Top Social Tool
This is for all the deluded clients who are paying an agency which equates social media marketing with a Facebook page. The point of this research report from MarketingProfs is that real business...
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Selling SEO into the C-suite
“Organic search is the indisputable leader in driving traffic that will convert to a website. Yet, it remains among of the lowest funding priorities when it comes to the website or marketing budget.”...
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SEO for the CEO: What You Need to Know, How Not to Screw It Up
This post appeared recently on two client blogs: vcfo and Chief Outsiders. vcfo is a leader in financial advisory services, HR consulting and recruitment process outsourcing, with offices in Texas,...
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Inbound Marketing: An Infographic for Your Boss
This comes by way of Pardot, recently acquired by Salesforce. That deal has exciting potential for many, many marketing departments…check out both SalesCloud and MarketingCloud. This infographic is...
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Social Media Marketing: Cheat Sheet for Lookin’ GOOD
With so many changes to what’s possible over time, the first of the year is a great opportunity to revisit those social media pages and freshen them up. Just saw this on StumbleUpon and knew you needed...
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Need Business Resources? New List o’ Links
Just released by vcfo, one of the top financial consulting firms in Texas, Colorado and Washington: a one-stop shopping page for business and start-up research. Links for entrepreneurs and investors to...
View ArticleWhat You Need to Know Now About Marketing
Great piece by Micah Soloman in Forbes Online’s Entrepreneurs section on what has replaced “the 4 Ps of marketing.” About time, since ad guys have said for a long time the human mind really only has...
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