Inbound Marketing: An Infographic for Your Boss

This comes by way of Pardot, recently acquired by Salesforce. That deal has exciting potential for many, many marketing departments…check out both SalesCloud and MarketingCloud.

This infographic is probably a public service for marketers, who are expected to magically create social media marketing and SEO-worthy content in all the spare time they save with an inbound marketing tool.  Boss, buying the tools doesn’t make me  carpenter, and the same applies to inbound. It takes time (up to a year), a strategy, and the resources to do it well, or why bother?

Buried in the details is the fact that 57% of marketers understand SEO as an important component of their inbound marketing, and see it as a required daily requirement for the marketing department. If by that they mean working on fresh content and blog posts, yes, it’s a really important part of the marketing team’s responsibility. And we are happy to help with strategy.

You might want to print this out and leave it laying around…OBTW, there is a very cool ROI calculator for marketing automation on the Pardot site. I think they want you to buy their CRM.