If, like me, you’ve got old school media experience, this article from TechnologyReview.com explains the false start and abrupt stop we’ve seen in mobile apps for print publications. It’s very simple: users expect interactivity from digital pubs, and it’s a lot harder than they thought.
Why Publishers Don’t Like Apps
The future of media on mobile devices isn’t with applications but with the Web.
MONDAY, MAY 7, 2012 BY JASON PONTIN